Cookies Policy

What are cookies?

This website, like most others, uses cookies. Cookies are small text files stored on your computer, phone, tablet, or similar device. Their purposes include recognizing your device, remembering preferences, creating statistics, and targeting adverts. Cookies can contain text, numbers, or dates but no personal data, and they cannot contain malicious code (e.g., viruses). We, along with data processors such as Microsoft Ltd., Google Ltd., Match2One AB, and Facebook Ltd., have access to the data stored in cookies.

When you use our website, you accept the use of cookies, including third-party cookies. However, you can delete or block cookies at any time. At the bottom of this page, you can see which cookies are stored on your device when you use our website.

If you delete or block cookies, adverts may become less relevant and appear more often. You might also find that the website doesn't function perfectly, and some content may be inaccessible.

Cookies are also stored in log files collected from the site’s users. Log files are generated by all websites, and this site is no exception. They contain an overview of 1) which pages were visited, 2) when they were visited, and 3) where they were accessed from, which means they collect the user’s IP address. From this data, we can only see the city you access the site from, not your exact geographic location. You can read more about how we process your personal data, including your IP address, in our privacy policy.

Log files are used to monitor traffic and as a security measure. One reason we collect IP addresses is to prevent hacker attacks. If we notice unusual patterns in traffic, it can signal an attempted attack. By monitoring users' locations via IP addresses, we are better equipped to prevent such attacks. Log files, including IP addresses, are stored for five years before they are deleted.

What do we use cookies for?

We use cookies for various purposes, such as optimizing our marketing efforts, improving your user experience, and enhancing our website's technical functionality. Some of the data collected through cookies helps us analyze user behavior on the site. This data gives us an overview of the devices used to access the site, the pages visited, the marketing channels users come from, and the time spent on the site. If users click on ads or affiliate links, this is also registered and included in our analysis.

We use this data to optimize our marketing efforts, improve user experience, and target online ads to present more relevant content to you. Cookies also make the website more functional for users by reducing the amount of data downloaded when revisiting the site and remembering user preferences, which enhances the user experience, content loading, and site response time.

Using cookies allows us to continuously adapt the site to meet user needs identified through their behavior. Certain third parties also place cookies on your device when using the site. You can read more about these under “Third party plugins that leave cookies.”

What cookies do we use?

You can see a list of cookies stored on your device at the bottom of this page. Below, we elaborate on the use of different types of cookies.

Heat maps
Periodically, the website uses heat maps to show user whereabouts on the site. This data is stored and used to identify user movement on the website, aiding in optimizing the website layout.

Specifically heat map is a tool to identify how the specific movement of the users on the website happens, and can be useful to know in the process of optimizing our website and its layout.

Cookies used for analysis

The site uses "Google Analytics" and "Matomo" to analyze user locations via IP addresses. We can see the city from which users access the site but not their exact locations. This information ensures compliance with local gambling legislation and collects anonymous statistics on user visits, segmenting users based on demographics and geography for targeted online ads.

The geographical location means – as mentioned earlier – that we are unable to see the users’ addresses or exact locations, however the level of detail is that we can see from which city the user access the site from.

The reason why we obtain information on the user’s geographical location is first and foremost to make sure that we only permit access to user’s that are not restricted due to local legislation on gambling.

The site also collects anonymous statistics of the user’s visits on the site, including the number of visits, the average time spent on the site and which pages have been loaded. The aim is to segment the site’s users based on factors such as demographics and geography, which makes it possible to structure and understand the target audience with a view to present online ads to them.

Targeted advertising

When using this site, cookies ensure online ads are relevant to you when using social media like Facebook and Instagram, and when browsing other websites. The targeted marketing ends no later than 180 days from your last visit. You can avoid targeted ads by deleting or blocking cookies.

The targeted marketing efforts ends no later than 180 days from the time you last visited the site. You can also avoid targeted ads by deleting or blocking cookies.

Third party cookies

The website may include external plugins, such as embedded YouTube videos, which may place cookies on your device. These cookies stem from third-party services on the site, such as YouTube.

Common third party cookies include: Youtube – May figure on the site due to embedded videos on the site

The reason why we have included these features on the site is that it may allow us to offer our users more features (such as videos) and other advantages.

How long do we store user information?

User visit information is stored for up to 26 months in Google Analytics. If a user visits the site again during this period, the storage period resets and is stored for another 26 months. This ongoing data collection aims to give users the best possible experience on our site. Google Analytics data is stored to create annual site development statistics and measure site traffic.

Users interacting with the site via Facebook Marketing are stored in a Facebook Pixel for up to 180 days, anonymized by Facebook. The Facebook Pixel targets ads and marketing to present users with ads matching their interests and needs.

How can I avoid cookies?

To avoid storing cookies on your device, you can delete them at any time, which is simple and not time-consuming. You can find a guide on deleting cookies here. If you don't want your device to store cookies while surfing online, you can block all cookies or receive a warning each time a cookie is stored. A guide on changing your browser settings to block cookies can be found here. https://support.google.com/accounts/answer/32050?co=GENIE.Platform%3DDesktop&hl=en

If you do not wish that your hard drive, mobile phone or tablet stores cookies when you are surfing online you can choose to block all cookies or to receive a warning every time you computer, mobile phone or tablet wants to store a cookie. In the following link you can find a guide on how to change the settings of your browser to block cookies.